I partner with DTC brands that need experienced growth leadership — without the cost or commitment of a full-time CMO. Audits, fractional retainers, and selective execution partnerships built around your stage.
Start a Conversation ✦I'm a growth strategist with over 15 years of experience in paid media and DTC growth marketing. I've sat in the room where budgets were set, agencies were evaluated, and creative had to perform — not just look good.
My work spans the full growth stack: paid acquisition, retention strategy, creative direction, and financial modeling. I've helped brands move from scrappy challengers to category leaders, and I've seen what separates the ones that scale from the ones that stall.
Today, I work exclusively with a small number of DTC brands as a fractional strategic partner — bringing the same rigor and experience without the overhead of a full-time executive hire.
I don't do everything. I do the things that move the needle: diagnosing what's broken, building the strategy to fix it, and ensuring the right people execute it.
Whether you need a clear-eyed diagnosis of what's holding your brand back, or ongoing strategic guidance to act on it — I have a focused engagement for where you are right now.
Flat-fee · $5,000
$150 / hour · Ongoing as needed
I've developed a suite of proprietary AI-assisted tools that compress weeks of analysis into focused, actionable outputs. Every engagement is supported by at least one of these frameworks — so you're not getting opinions, you're getting structured intelligence.
A comprehensive diagnostic that evaluates your brand across acquisition efficiency, retention health, creative performance, and operational leverage. Produces a scored output across key growth levers so you know exactly where to focus — and what to ignore.
DiagnosticA forward-looking model built on your real unit economics, current channel mix, and growth targets. Projects revenue, spend efficiency, and profitability scenarios over 6–18 months so leadership can make confident decisions — not guesses.
PlanningPrecision modeling of your contribution margins, customer payback periods, and blended CAC thresholds. Tells you exactly what it costs to acquire a profitable customer at your current economics — and what levers need to move to improve it.
EconomicsA structured competitive intelligence exercise that maps your brand against the market on the dimensions that actually drive purchase decisions. Surfaces white space, messaging gaps, and positioning angles your competitors haven't claimed.
CompetitiveA structured framework for building and prioritizing a creative testing pipeline that actually moves metrics. Maps your current creative against proven performance patterns, identifies the highest-leverage angles to test next, and gives your team a repeatable process for turning creative learning into compounding results.
CreativeI take on a limited number of engagements at a time. If you're a DTC brand looking for senior growth leadership without the full-time commitment, let's find out if we're a fit.
growthwithrebekah@gmail.com